IIT Delhi Formulations

Everyday Essentials.
Engineered for Purity.

We blend a strong engineering mindset with real household needs. Better ingredients, smarter formulations, and fair pricing. No noise. Just products that work.

Precision Formulated

Every product is developed with biochemical precision. We balance pH levels and active ingredients for maximum efficacy.

Transparent Economics

Quality shouldn't break the bank. By optimizing supply chains, we bring premium essentials at honest prices.

Safety First

From skin-friendly daily essentials to non-corrosive home cleaners, safety is the bedrock of our design.

Pillar 01

Personal Care

Attars & Daily Essentials

i. The Attar Collection (Alcohol Free)

StoneWood

Woody & Earthy

Grounded sophistication. A long-lasting scent designed for presence and calm.

Diřeo

Spicy & Bold

Ignite the spirit with untamed warmth. For those who stand out.

Bleu

Fresh & Oceanic

Freedom bottled in blue. Crisp, airy, and undeniably fresh.

Flora

Floral & Sweet

A blooming garden in a bottle. Subtle sweetness.

Malaka

Royal & Musky

Rich, royal notes perfect for the evening.

Khaliq

Mysterious

Divine depth with a touch of nature's mystery.

Whiskey Tobacco

Smoky & Amber

Smoky warmth meets rich amber. A scent for the bold and contemplative.

Jasmine Bliss

Floral & Pure

The pure essence of white blossoms. Intoxicatingly sweet and serene.

White Musk

Clean & Soft

Velvet softness on the skin. Clean, powdery, and timelessly elegant.

Savage Fire

Intense & Spicy

A blazing fusion of spice and heat. Intense, energetic, and raw.

Blue Pulse

Electric & Cool

Electric aquatic notes. Cool, sharp, and pulsating with energy.

Lomani

Aromatic Zest

Classic crispness. A blend of herbs and citrus for classic freshness.

ii. Daily Care Essentials

Aloe Vera

Pure Gel

Glycerine

Moisture Lock

Petroleum Jelly

Skin Barrier

Papaya Moist.

Softening

Mosquito Repel.

Safe & Effective

Body Wash

Daily Fresh
Pillar 02

Home Care Range

Hygiene & Safety

Toilet Cleaner

Powerful sanitation designed for modern living. Removes tough stains and disinfects.

Tile Cleaner

Tough on grime, gentle on shine. Restores the original look of your surfaces.

Floor Cleaner

Essenced formulas in multiple fragrances. Leaves floors clinically clean and rooms smelling fresh.

Liquid Detergent

Engineered to clean thoroughly while protecting fabric integrity and color.

The Engineers

The minds behind the formulations.

TS
IITD '25 • Biochemical Engineering

Tejas Singh Arora

Leveraging a deep understanding of biochemical processes to ensure every product is chemically balanced, safe for skin, and highly effective. "We don't just mix ingredients; we engineer solutions."

RS
IITD '25 • Civil Engineering

Rishiraj Sihra

Bringing structural discipline to our operations. Focused on building a robust supply chain and ensuring that the "economics" in Home Economics stands for durability and reliability.

The Mentor

NA

Nitasha Arora

Home Economics began as her idea — a simple belief that everyday products deserved more thought and honesty. She saw the gap before it was visible and imagined what could exist instead.

The engineers took that vision and built it into reality — structured, tested, and engineered with precision. Her insight set the direction; their execution made it tangible.

At Home Economics, every solution traces back to that first idea — refined by engineering, driven by purpose.